What is Digital Marketing?
In digital & traditional marketing, internet technologies such as digital media and other digital marketing platforms are used to advertise products or services. According to HubSpot, 96% of consumers know more about a brand, products, or services online than they did in person.
If you’re looking to reach your brand to worldwide customers, digital marketing is the perfect strategy. Digital strategy is now more important than ever to promote companies and engage with potential customers. In addition to email, SEO, social media, and online advertising, text, and multimedia messaging are also marketing channels.
Types Of Digital Media:
1. Paid Platform:
The reach that a brand achieves via the use of paid media is known as paid advertising. Pay-per-click (PPC) advertising is a way for companies to get their message out to a broader audience and generate more leads. When it comes to marketing your company online, paid advertising is a powerful tool to get impressive results.
2. Earned Platform:
Web-based earned media refers to online word-of-mouth exposure that a brand receives via social networking sites.
Earned media is crucial for businesses since it is the organic reach. Customers are more likely to stick around if they see their favorite businesses mentioned frequently in the media.
3. Owned Platform:
Digital media in the form of owned media is content that a firm owns outright. These marketing platforms are critical for attracting customers and engaging those who have shown interest. For example, if a company has a Facebook page or a YouTube channel with its name on the material. Many people show interest in following their profiles and try to purchase products through their social media channels.
What Is Meant By Traditional Marketing?
Marketing messages are delivered in a variety of ways across digital and conventional media. Conventional media, such as print and broadcast, telemarketers, direct mail, etc,. These traditional marketing helps to reach a wider market and engage the audience.
Types of Traditional Marketing:
The term traditional marketing refers to any kind of advertising or promotion that does not use digital technology.
Traditional marketing includes the following tactics:
- Direct sales to customers at their homes
- Ads in the form of banners
- Advertisements that appear on television
- Ads for radio stations
- Ads that are printed on paper
- Postal advertising
Benefits Of Digital Marketing:
1. Getting Global Reach
Using digital marketing, every company may expand its reach and trade abroad and assess the outcomes. According to the research, 59.5% of the world’s population was active online every day.
More than 92.6 percent of these people used their smartphones and tablets to access the internet. It is the best move someone can make to engage in internet marketing channels because of its enormous reach.
2. High ROI And ROAS:
A well-developed digital marketing approach helps you to win on the customers most likely to be interested in your products. It’s important to remember that not everyone on the internet is a potential consumer. Create a consumer persona based on these criteria, and then target those people.
Monitoring your internet marketing efforts is a snap with the help of tools like Google Analytics. To see where your money is going and how much you’re getting back in terms of both ROI and ROAS (return on advertising spend).
Customers aren’t all in the same place in the marketing funnel at the same time. As a result, it makes good business sense to customize your website or ad to each consumer. While traditional marketing can’t incorporate a personal touch, this might lead to fewer client relationships.
Digital marketing allows you to engage your audience with a custom email and develop multiple ad versions for people at various points of the customer journey.
Benefits Of Traditional Marketing:
1. Reach Local Audiences:
By using a traditional marketing strategy, you can reach your target audience in a particular location. Traditional advertising is also critical in encouraging the regional and residents to talk to one another. It is no longer enough to just exchange goods for money in today’s economy.
There is a greater emphasis on establishing close personal ties between a business and its customers. Conventional marketing methods like,
- Newspaper advertisements
- Commercials or local TV
These are the major influences on local customers. Since the target audience feels more organic and less corporate in these methods of marketing.
2. Tried And Tested
Many individuals are curious as to why traditional marketing is still in use in the age of digital marketing. Traditional marketing may be more effective if your product is best suited to a local audience.
People’s attention spans are short while they’re on the internet. Because of this, it appears that paper marketing has a leg up when it comes to remembrance. In research funded by a Canadian company, it was shown that traditional marketing was easier for individuals to understand and recall. A printed ad was easier for consumers to retain and more likely to stick in their minds than an online ad.
Conclusion Of Digital And Traditional Marketing
In traditional marketing, customers are unable to communicate with the brand. With digital marketing, customers may communicate with the company directly by leaving comments through,
- Making remarks in the form of chatbots
- Reacting to other digital channels
Both traditional and digital marketing is helpful for businesses to reach wider audiences and enhance brand growth within a short time.