Bad web design and UX mistakes may have a detrimental impact on your company’s SEO and overall conversion rate, therefore it’s important to have a well-designed website.

Make sure your website’s design meets the needs of your target audience. If it becomes any better, your conversion rate will go up even faster!

1. Design That Is Slow to Respond

An unresponsive design prohibits you from providing the best user experience possible. Instead of saving time, your customers will be forced to rethink their purchase and seek an alternative.

According to a 2021 statistical estimate, moreover 14 billion people utilize their mobile devices to access the internet nowadays. The best aspects of your site will be unavailable to customers if they are unable to access them on their mobile devices. With responsive design, your website may be seen on a variety of devices with various screen sizes and resolutions.

2. Find Your Way Around The Website

Website navigation is a critical but sometimes overlooked component of a site’s overall design. For this reason, it’s vital to think about your website’s design from all sides and include navigation that works well across all platforms, including mobile and tablet.

Consider: Is it straightforward to click on the elements? Using a finger on a smaller screen can be an option.

Navigating the web should be as straightforward and intuitive as possible, requiring little guessing from the user. You should also think about how your menu will be used by your users and how it may be made more accessible to them.

3. Inadequate CTA Design

A single call-to-action (CTA) or CTA is all the conversion power you need. Everything about them has to be believable, from the text to the color scheme. Color, size, shape, form, placement, duration, and wording should all be taken into account when creating your CTA.

You must take into account the preferences of your target audience while putting together the various components. There are a number of factors that must be taken into consideration when designing a call-to-action (CTA), such as psychology and consumer behavior.

You may always click on a CTA that is prominent and pleasurable.

4. Ignoring User Experience Aspects In Design

In the course of designing a website, web designers typically follow the wishes of their clients. The eventual consumers of the site will not be able to take advantage of some sites since they ignore their target market throughout the process. This is mostly due to a lack of audience research or a misunderstanding of your target audience. If this is the case, then you’re making design decisions based on your personal preferences rather than the facts.

Only user-centric websites can get the best conversion rates. Your website should be built around the needs of your audience.

5. Ample Use of Text

Pages with a lot of text are useless. Visitors will either be overwhelmed or distracted from taking action if you use too much information. You may be tempted to go into great detail about how wonderful your products and services are, but this is where long-form material like eBooks, blogs, etc. comes into play as part of your marketing plan.

Because the goal is to convey a lot of information with a minimum amount of text, each page’s copy must be meticulously crafted and evaluated for an emotional reaction. It must also be in harmony with the rest of the design!

6. A Deficiency of High-Quality Content

A minimum of 300 words on each page is recommended, but the more in-depth your research, the better. To keep readers engaged and encourage them to participate with your content, consider adding video or image content.

Every page should be aesthetically appealing and convincing, both via design and language.

7. Using Stock Photos as Illustrations

Photographs in a company’s marketing and branding play a vital role: they are used to entice customers and inspire them to identify with the happy client shown in the images. In this way, it helps develop a mood and create an atmosphere.

8. Only Suspicion Is Elicited By Stock Images

Because they are looking for a solution, customers are drawn to your website. Customers want to have faith in you. At the same time, you risk losing their confidence by telling them something they don’t want to hear. Genuine and inspirational images on a website are essential for building trust with potential customers.

9. Design That Isn’t Consistent

Consistency and relatedness should be the focus of your website. It will appear unprofessional if your headers, text, and other elements are all different from one another. Distraction will be caused by inconsistencies, for as if a red subheader appears on one page but not on others.

As long as all other design components are in sync, a consistent design will provide an excellent user experience (UX). To create great design, you must put yourself in the shoes of the end user. At ResultFirst, we provide a wide range of services to help your brand become a magnet for customers.